Something interesting happened with the iAds in my apps. I started off at a few bucks a day and slowly increased to $25, $35, and up to $54 a day. My fill rates were peaking at 75% and averaging around 65%. Over the past two weeks my requests have been climbing but my fill rates have been dropping all the way down to below 30%, so I have been maintaining a steady $25/day or so even with higher app activity. Change that fill rate to 80% and I would be at $100 a day. Big difference, huh? That’s a lot of money I am not making, but easily could be.
Dropping iAd Fill Rate
iAd profit peak and then fairly steady ~$25/day despite dramatic increase in requests for Ads, all because of low fill rates
I can only be loyal to Apple for so long, I decided to implement a supplemental advertising system, and I settled on AdMob. It was pretty simple to do, I just added some code in the iAd bannerView:didFailToReceiveAdWithError: method that calls up an AdMob ad. In the iAd method that receives an ad, added some code to dismiss any AdMob ads (since iAds pay more, I want those up when possible).
The newest code to iStrobe will have the AdMob system implemented and it should go live in the App Store in about a month. Still waiting on a current new release to be accepted. So far I have heard mixed reviews with AdMob so I am not quite sure how it will work out, but you know I will keep you all updated.
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Very nice post!
Did you ever get this method approved? I was wondering how apple would react to using this. It is a great idea, but they are so picky with everything, it would be good to hear and results you had with actually getting it in the store.